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Marketing ROI Calculator

Find your cost per lead, customer acquisition cost and return on a marketing campaign — and the close rate you need to break even.

Repeat purchases you expect over the period you care about.
See all my numbers

How it's calculated

  • Customers = leads × close rate. Revenue = customers × average sale × purchases per customer.
  • ROI uses gross profit (revenue × margin), not revenue, so it reflects money you actually keep.
  • Break-even close rate = the close rate at which gross profit equals spend.
Estimates only. Results depend on the numbers you enter and are not financial, tax or legal advice.