Online store businesses by state
Census industry: Electronic Shopping and Mail-Order Houses (NAICS 454110). Nationwide: 54,707 employer establishments (1.6 per 10,000 residents) and — businesses without employees.
Sources: U.S. Census Bureau, County Business Patterns 2023 [source], Nonemployer Statistics 2024 [source], Population Estimates Vintage 2024 [source]. Downloaded and processed November 6, 2026. Public domain.
| California | 9,266 | 2.4 | — | — |
| Florida | 5,874 | 2.6 | — | — |
| New York | 4,402 | 2.2 | — | — |
| Texas | 3,983 | 1.3 | — | — |
| New Jersey | 1,736 | 1.9 | — | — |
| Illinois | 1,655 | 1.3 | — | — |
| Georgia | 1,646 | 1.5 | — | — |
| Pennsylvania | 1,610 | 1.2 | — | — |
| North Carolina | 1,570 | 1.4 | — | — |
| Washington | 1,414 | 1.8 | — | — |
| Ohio | 1,330 | 1.1 | — | — |
| Arizona | 1,326 | 1.8 | — | — |
| Colorado | 1,240 | 2.1 | — | — |
| Utah | 1,199 | 3.5 | — | — |
| Michigan | 1,174 | 1.2 | — | — |
| Massachusetts | 1,041 | 1.5 | — | — |
| Virginia | 1,004 | 1.1 | — | — |
| Oregon | 896 | 2.1 | — | — |
| Minnesota | 880 | 1.5 | — | — |
| Nevada | 880 | 2.7 | — | — |
| Missouri | 852 | 1.4 | — | — |
| Wisconsin | 844 | 1.4 | — | — |
| Tennessee | 823 | 1.2 | — | — |
| Indiana | 745 | 1.1 | — | — |
| Maryland | 653 | 1.1 | — | — |
| South Carolina | 549 | 1 | — | — |
| Idaho | 455 | 2.3 | — | — |
| Connecticut | 419 | 1.2 | — | — |
| Kentucky | 415 | 0.9 | — | — |
| Kansas | 386 | 1.3 | — | — |
| Iowa | 385 | 1.2 | — | — |
| Alabama | 379 | 0.7 | — | — |
| Oklahoma | 369 | 0.9 | — | — |
| Delaware | 338 | 3.3 | — | — |
| Louisiana | 302 | 0.7 | — | — |
| Arkansas | 286 | 0.9 | — | — |
| Nebraska | 265 | 1.3 | — | — |
| New Hampshire | 249 | 1.8 | — | — |
| Wyoming | 243 | 4.2 | — | — |
| Maine | 212 | 1.5 | — | — |
| Montana | 210 | 1.9 | — | — |
| Hawaii | 191 | 1.3 | — | — |
| New Mexico | 170 | 0.8 | — | — |
| Mississippi | 166 | 0.6 | — | — |
| Vermont | 140 | 2.2 | — | — |
| South Dakota | 136 | 1.5 | — | — |
| Rhode Island | 127 | 1.2 | — | — |
| West Virginia | 108 | 0.6 | — | — |
| North Dakota | 63 | 0.8 | — | — |
| District of Columbia | 55 | 0.8 | — | — |
| Alaska | 46 | 0.6 | — | — |
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What these counts mean — and what they don't
- Counts are not market saturation. They don't measure demand, prices, quality, how busy businesses are, or how far customers travel. A high count can mean a crowded market — or a strong one that supports many businesses.
- Employer establishments (County Business Patterns 2023) are physical locations with paid employees, counted as of mid-March. One company can have several. Self-employed people without employees, private households, railroads, agricultural production and most government are excluded. [source]
- Nonemployer businesses (Nonemployer Statistics 2024) have no paid employees, at least $1,000 in annual receipts ($1 in construction), and are subject to federal income tax. Many are part-time or side businesses. [source]
- Different years and industry definitions. Employer counts use 2017 industry codes; nonemployer counts use 2022 codes. County nonemployer figures are only published for broader industry groups, so we label which group is shown. Don't add the two counts together for a precise total.
- Per 10,000 residents uses Census population estimates for the same year as each count. It helps compare places of different sizes, nothing more.
- Employment is shown only when Census marks the figure as low or moderate noise. Census adds statistical noise to protect businesses' confidentiality. Establishment counts themselves are published without noise.
- Your business may be classified differently from these industry codes — check several related industries.
Sources
- County Business Patterns 2023 — county, state and U.S. files — U.S. Census Bureau, verified 2026-11-03
- Nonemployer Statistics 2024 — county, state and U.S. files — U.S. Census Bureau, verified 2026-11-03
- County population estimates, Vintage 2024 — U.S. Census Bureau, verified 2026-11-03
- County Business Patterns methodology (coverage, establishments, noise flags) — U.S. Census Bureau, verified 2026-11-03
- Nonemployer Statistics glossary (definition of a nonemployer business) — U.S. Census Bureau, verified 2026-11-03